Serge + Jane is a Men's & Women's lifestyle boutique at 44th & France, Edina Minnesota. It is named after Serge Gainsbourg & Jane Birkin; he was a famous French musician and she an English actress, singer and Hermès muse for the Birkin bag. They were each individually successful, creative and strong but together they created magic...and mischief. They became even more well-known after they released the scandalous single “Je t’aime...moi non plus”, where she was erotically moaning in the song, which caused it to be banned from radio play in many countries. The space at S+J is much like their vibe...laid-back, rebellious, sexy, passionate, moody, and full of art, fashion and music.
Owned by Casey and Jamie Carl, each who have spent their careers in Retail at Target. Casey was there for 20 years. In his last position, he served as their Chief Strategy & Innovation Officer, after being in Merchandising for over 15 years, as well as leading the Digital Transformation. Jamie was also in Merchandising, Marketing and spent her last nine years there working on and leading the Internal Events teams.
In addition to retail on the main level, S+J has a shared creative/work/event space on the upper level and will have leasable space in the garden-walkout level. Especially exciting is the unique rooftop space where they host brand launches, fashion events and casual cocktail fetes! It’s something totally unique and special for the area.
"Based on all of our experience, we know the retail landscape is shifting rapidly toward online shopping but we also know people can’t replace community, connection, and the serendipity that only a physical experience can provide. We feel strongly that what we are creating will bring people together IRL to work, hang out, shop and just be present."
S+J offers cool fashion and accessories for Men & Women, goods from local makers, new and used vinyl records, which is a huge passion of Casey's, and unique home and edgy gifts items, including a full line of CBD Bath and Apothecary items, Cocktail Infusion Kits, and even Champagne Sabers for popping bottles.
Cheers, hope to see you soon!